As an 80’s South African teenager recording top 40 Radio charts onto a cassette recorder, through to a UCT student more interested in playing in bands than studying maths, Craig has walked a long path with African music. He has been a radio music programmer, recording studio owner, record label owner, executive producer, music supervisor and music publisher.

This all-consuming passion for local African sounds, and the people that make them, finally resulted in the formation of the Mama Dance Music Library. And to calm his nerves, he still plays guitar every day and is always hunting fresh African music for his DJ sets.

Dale graduated from the University of Cape Town with a Bachelor of Business Science in 2003.  After working in the book publishing industry he moved to music publishing.  He has led many aspects of Mama Dance from producing albums and leading the marketing team to creating the accounting system, and managing royalty distributions.  His strategic thinking has allowed Mama Dance to remain ahead of the competition. He has acted as music supervisor on a number of well-known films including Mandela: Long Walk to Freedom, & Shepherds and Butchers, along with numerous ads over the years.

She has a wealth of experience as she started in the music industry in 2004.  Lou has in-depth knowledge of CMO’s as she worked for both NORM (now CAPASSO) and SAMRO. She then went into independent music publishing for the next 15 years including, most recently, her time at Mama Dance.  Louise has recently been elected as a non-executive director to the SAMRO board. She’s also chairperson  of Production Music SA and a long running MPASA board member.

He is an accounting graduate with plenty of marketing

experience. He’s our BMAT expert, handles CMO registrations, notifications and international catalogue data, together with various marketing and social media tasks. Outside of his time at Mama Dance,

he manages and plays the Bass guitar in an up-and- coming reggae band called Conquerors Reggae Band.

With a psychology degree and teaching diploma Lindy somehow ended up in advertising – and has been a Director at Artifact Advertising for over 20 years. For four years she served as Marketing Director at Taste Holdings overseeing a portfolio of QSR brands and the launch of Starbucks into South Africa.

With hands-on experience in all aspects of advertising and marketing she has joined the Mama Dance team to help further elevate the brand focusing on a fresh look and feel for 2024, radically increasing social media engagements and content, a website refresh and our launch into East Africa. Her positive and inspiring personality, together with a work ethic second to none has already had a dramatic impact on our performance in many areas of the business.

As an experienced entertainment professional in Kenya with 9 years of industry expertise, Wambui joined Mama Dance eager to further develop her skills and experience in the music industry. She is opening doors for us in East Africa, exposing Mama Dance to new African markets – new music, new composers and new clients across the continent.

Driven by a profound love and passion for her work and people, Wambui is our force on the ground in Kenya and East Africa, expanding awareness of Mama Dance through networking, marketing and artist outreach.