It’s been another busy year at Mama Dance’s original composition division as demand for their high end advertising scores continues to grow.
International coffee brand AFRO COFFEE, commissioned the company to compose a track for a TVC for the European launch of their new iced coffee product range.
The brief called for an upbeat, fun, catchy South African flavoured track with a modern, fresh feel but which at the same time also had a strong reference to South African heritage. The composition also needed to have both male and female vocals as the TVC is an animation featuring two “Afro Man” and “Afro Lady” characters.
“It’s always great working with international scripts that need African compositions. We got popular Mama Dance composer Ben Amato to work his magic and he came up with a tune that our Austrian client immediately loved. We’re always able to match a brief perfectly with one of the many composers we work closely with” says Mama Dance music guru Jeff Moffatt.
The male vocals were recorded by renowned Congolese musician Mapumba Cilombo at the Mama Dance studios in Cape Town, whilst top SA vocalist Nomasonto Khumalo recorded her lines in Johannesburg with Ben.
“Everything went really smoothly. Ben did a great job of capturing the energy and vibe that Afro Coffee was after and the animation and music worked together brilliantly”, continues Jeff.
“In fact our client was so happy with the track that they asked us to extend it into a full length version that is available for sale on I-Tunes, with all the proceeds going to the local performing arts charity Likhwezi Arts”.
The TVC can be seen below and you can download the full length version “Sweet & Strong” over at http://www.afrocoffee.com